Supima cotton is a superior type of cotton grown in the USA. It represents less than 1% of cotton grown in the world. 

Not all cottons are created equal. What makes Supima unique to other cottons is the extra-long staple fibre that gives the cotton its premium properties:
Strength, Softness and Colour retention.

Supima is twice as strong as regular cotton, which makes for extraordinarily resilient products. The longer fibre resists pulling, breaking and tearing resulting in fashion products that are incredibly resilient and keep their form for a longer-lasting product.

Supima is inherently softer and more luxurious due to its extra-long staple fibre measuring 1.5 inches vs. 1 inch for regular cotton. The additional length of the fibre makes for a smoother surface and produces a softer fabric that resists pilling. This means that your products will feel sumptuously soft and only get softer with time.

Supima’s finer fibres absorb dye better with a deeper, long-lasting penetration. The result is a product that retains colour better than regular cottons. This means that Supima products keep their brilliance wash after wash giving you many years of use.